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Shivam Mahtani
Open for Work
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Available

Turning business ambition into clear, executable growth.

I help businesses sharpen the direction, improve how the work gets done and build the digital layer around it.

Working across Operations

0Startups Supported
0Years of Experience
0Client Satisfaction Rate
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About

Growth systems built with founder-level ownership.

Seven years operating inside early-stage ventures — owning the revenue channels, retention economics and market-entry bets founders live or die by.

Professional Experience

Be. Wellness

October 2024 – July 2026 · 1 year 10 months

Mumbai, India · Remote

Operated as a de facto product and growth lead for an early-stage nutraceuticals brand, partnering directly with the founders.

Senior Marketplace Manager

Full-time

October 2024 – July 2026 · 1 year 10 months

Built a 12-Product Portfolio From Scratch
  • Five Categories Launched — Biotin, Collagen, Sleep, Testosterone Booster, Performance (Whey & Creatine).
  • Owned manufacturing, packaging, compliance and logistics end to end.
  • Developed & delivered in under two years within a lean cross-functional team.
Scaled Amazon to a ₹4Cr+ Revenue Channel
  • Owned channel P&L — pricing, availability and performance reporting.
  • Managed ads agency operations, A+ content and FBA fulfilment.
  • Extended distribution onto Instamart and Blinkit for quick commerce.
Engineered the Supply Chain and Finance Backbone
  • Led warehouse provider selection and ongoing stock management.
  • Directed manufacturer restock planning and packaging design to MOQ constraints.
  • Built the reconciliation system accounting still runs on for marketplace and D2C payouts.
Secured 50+ Press Placements and Led Experiential Activations
  • Coverage across ELLE Gourmet, Inc42, iDiva and Hindustan Times.
  • Led Vitality Hours, IHFF and FRCC Bombay as owned brand activations.
  • Converted an early collagen-trend read into a recurring partnership with The Grammar Room.
Product & Supply ChainMarketplace OwnershipLifecycle & Data SystemsBrand & Media Strategy

Kult App

October 2022 – September 2024 · 2 years

Mumbai, Maharashtra, India · On-site

Joined pre-scale as part of the founding marketing team, later owning the data and growth infrastructure the company's retention numbers were built on.

Team Lead, Marketing Technology

Full-time

September 2023 – September 2024 · 1 year 1 month

Built the Data Backbone Behind Every Growth Call
  • Built cross-department dashboards spanning sales, marketing and sourcing data.
  • Developed cohort models that directed targeting and lifecycle strategy.
  • Standardised reporting across teams that previously worked from separate data sources.
Tripled CTR and Repeat Purchase in Four Months
  • Lifted notification CTR from ~1.3% to ~4% through cohort-based segmentation.
  • Raised repeat purchase conversion from 12% to 38% via structured lifecycle journeys.
  • Delivered both gains without incremental media spend.
Drove 26,000+ Downloads With a Cross-Border Campaign
  • Architected a three-way partnership with SKINTL and Korea's Tourism Organisation.
  • Structured and ran a six-phase campaign from planning through post-launch reporting.
  • Delivered a 22% lift in partner-brand sales and on-platform SKU expansion.
Opened a New Category to ₹30L+ in Sales
  • Ran 10 experiential activations with MyGate, sampling 200+ fragrances per session.
  • Built a Reddit-led discovery channel for category-specific demand.
  • Piloted a direct-to-home testing programme that generated 150+ sign-ups in its first month.
Growth InfrastructureRetention EngineeringMarket Entry StrategyInfluencer & Creator Strategy
Senior Marketing Executive

Full-time

October 2022 – September 2023 · 1 year

Launched the ELCA Portfolio, Including Diwali Edition MAC Kits
  • Contributed to the ELCA portfolio launch on the Kult App.
  • Supported portfolio launches and platform positioning during Kult's early growth phase.
  • Coordinated across marketing, partnerships and operations to keep launches on schedule.
Fixed the Reporting Blind Spots Across Teams
  • Improved information flow and reporting visibility across marketing, partnerships and operations.
  • Enabled faster decision-making and smoother execution during the company's early scale-up.
  • Built the coordination layer the later martech systems were formalised on top of.
Category Launch StrategyBrand PositioningGo-to-Market ExecutionOperating Rhythm & Reporting

Tools and Technical Skills

Commerce & Marketplaces

Amazon Seller CentralAmazon Ads ConsoleShopifyBlinkitInstamartAirbnbGoogle Play StoreApple App Store

Lifecycle & Data

CleverTapStripoMailchimpGoogle Analytics 4Looker StudioSQLOpenRefine

Build & Delivery

FramerNext.jsGitHubVercelWixVisual StudioWebflowNotionFigma

Workflow & Creative

Google WorkspaceGoogle Apps ScriptMicrosoft ExcelAdobe Creative CloudCanvaLLMsPrompt Engineering

Worked with

Be WellnessAminuDalas BiotechBectochemBector RMLAlmus

Services

Strategy, systems and execution for businesses ready to move forward.

I work across growth, operations and digital experience to turn unclear business challenges into focused plans and well-run outcomes.

Explore services

Limited availability

Turn business ambition into a focused commercial plan.

For founders and teams who need sharper priorities before committing more time, budget or people to growth.

Market validationGrowth planningPositioningCommercial strategy

What I help solve

Too many priorities competing for attention

Unclear positioning, channel or category direction

Growth activity without one shared commercial plan

Typical outputs

Business and growth diagnostic

Positioning and offer direction

Go-to-market or category plan

Prioritised execution roadmap

Delivery stages

  1. 01Diagnose
  2. 02Prioritise
  3. 03Plan
  4. 04Align
EngagementStrategy Sprint
InvestmentScoped after consultation
Request a consultation

Growth & Business Strategy

Turn business ambition into a focused commercial plan.

Limited availability

For founders and teams who need sharper priorities before committing more time, budget or people to growth.

Market validationGrowth planningPositioningCommercial strategy

What I help solve

Too many priorities competing for attention

Unclear positioning, channel or category direction

Growth activity without one shared commercial plan

Typical outputs

Business and growth diagnostic

Positioning and offer direction

Go-to-market or category plan

Prioritised execution roadmap

EngagementStrategy Sprint
InvestmentScoped after consultation
Next stepRequest a consultation
Delivery stages
Diagnose
Prioritise
Plan
Align

Insights

Practical thinking on growth, operations and digital work.

Notes on the decisions, systems and patterns that shape better businesses.

GrowthJuly 20266 min read

Building growth systems, not just marketing campaigns

The strongest growth plans connect acquisition, conversion, retention and operating capacity instead of treating each as a separate campaign.

Digital5 min read

When a business actually needs a website redesign

A redesign should solve a business or customer problem, not simply refresh the surface.

June 2026
Operations5 min read

Why strong ideas often fail during execution

Execution usually breaks at ownership, sequencing and decision-making long before effort becomes the issue.

May 2026
Market Research7 min read

What marketplace data can tell a brand before it launches

Search, competition and price data can reduce uncertainty before a product enters the market.

April 2026
Explore all insights

Store

Practical tools for running, launching and presenting better work.

A growing collection of templates, systems and digital products built from real operating needs.

CommerceComing soon

Dashboard • operating guide

Ecommerce Performance System

Join the waitlist

A structured reporting and review workspace for turning channel data into clearer commercial decisions.

Weekly reviewChannel scorecardDecision log
OperationsComing soon

Workspace • templates

Launch Command Centre

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A practical workspace for coordinating owners, timelines, dependencies and decisions across a complex launch.

Launch boardOwner matrixRisk tracker
ResearchComing soon

Workbook • scoring model

Market Validation Workbook

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A repeatable framework for organising demand, competition and pricing evidence before entering a category.

Demand mapCompetitor gridDecision score
DigitalComing soon

CMS structure • component kit

Portfolio CMS Framework

Join the waitlist

A flexible content structure for presenting projects clearly without rebuilding the website for every new case study.

Project modelGallery statesContent guide
Explore the entire store

Contact

Bring me the problem. We’ll shape the next move.

Share what you are trying to build, fix or grow. I’ll respond with a clear view of where I can help and what the first step should be.

Open for WorkMumbai · Working remotely

Start here

Tell me where the business is stuck.

A useful first note covers what is happening now, the outcome you are aiming for and what has made progress difficult.

Or email s@shivammahtani.com
© 2026 Shivam MahtaniBrand & Growth Partner