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Ecommerce Performance System
Turn channel data into clearer commercial decisions — weekly.
Weekly reviewChannel scorecardDecision log
What's included
Weekly review template
A structured one-page format for reviewing performance across all channels in under 30 minutes.
Channel scorecard
A scoring model that weights channel health by revenue contribution, trend direction and margin.
Decision log
A running record of what was changed, why and what happened — so you stop repeating the same tests.
Operating guide
A plain-English guide to running the system, including how to adapt it to your specific channel mix.
Who it's for
- Ecommerce founders who review data ad hoc and want a consistent weekly rhythm
- Brand managers who need to present channel performance clearly to stakeholders
- Operators running multiple channels who want a single view of what's working
- Teams that keep making the same optimisation decisions without a record of what they've tried
What people say
“We went from a messy spreadsheet and a Monday panic to a 20-minute review that actually drives decisions.”
“The decision log alone was worth it. We realised we'd tested the same promotion three times in six months.”
Questions
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